Timing is everything (but you're probably too late)

🗂️ Welcome to Pitch, Please: Office Hours, a mini series for paid pitches wherein one frequently-asked PR-related question is answered in one bite-sized, pithy response.

Your pitch was perfect. In the words of Gypsy Rose, that pitch was fire 🔥 You waited… and nothing. What did you do wrong? Did you do anything wrong? Probably not. Most likely, your pitch wasn’t relevant to the journalist, or worse, it was out of sync—as opposed to *NSYNC—with the editorial calendar.