Prime Day - Day 3+4
On the scene prime day report 🕵️♀️
In the industry, we talk about prime day fatigue, but only in the context of preventing it for the shopper. There’s very little discussion about its effect on us—the workhorses behind the computer screens, writing, posting, updating, and price checking from 9-5, or 8-4, or 6-2.
And that’s okay. It being Friday and all, the end is in sight and my nervous system has relaxed—a little. My prime day priority tomorrow is to write and file two quick one-offs, which I can (mostly) do with my eyes closed.
Then: a family weekend getaway to Vermont to look forward to. ALL of my senses are going to benefit from fresh mountain air—I’ll tell you that.
On prime day fatigue
It’s not all about writers—don’t get me wrong. I can only guess that you, the publicist, feel the effects of PDF, too. So, what do we do? How do we manage? How do we prevent? How do we collectively protect our energy when the biggest tentpole of the year extends to double the days it typically is?
I don’t have a good answer, unfortunately, but I do have one potential thought: Plan ahead + prep like hell.
Fielding through hundreds of realtime “check out this prime day deal” emails as the sale is already going on is exhausting. At least for the writer. If you’re sending several prime day emails throughout actual prime day week, you might be part of the PDF problem 🫣
‼️ Caveat: obviously, some emails need sending. If there’s a price update, there’s a price update. No way around it. But I think there’s a happy “Medium Place” (for the Kristen Bell fans) where we can work together to look out for each other’s time + protect each other’s peace.
If we do 90% of the work prepping ahead of time, we might just be able to achieve said Medium Place.
📣 What do you think? Tell me how you protect your own peace, look out for the writers in your contact list, and ultimately, get through it all without your brain imploding 🤯 DM me your thoughts + join the subscriber chat—a private place for pitches to prattle—to share 👇🏼
Hi Steph! Prepping ahead of time is essential to combating Prime Day fatigue. The most important thing is sifting through what needs to be sent and what can wait. To avoid overwhelm for the writer, it's best to know what matters most to them and prioritize sending that. Doing so can preserve everyone's peace.