💌 Pitch of the week: The Prime Day pitch that landed coverage

No need to reinvent the wheel, pitches

October is Pitchtober here at Pitch, Please! The Pitch of the Week post spotlights one standout pitch from my inbox and breaks down why it worked (or why it didn’t).

Welcome to the inaugural Pitch of the Week, where I share a peek into my inbox 📨

If your week has already been bonkers, I stand with you in solidarity. I’d love to buy you a cup of coffee as we kick off Prime Day ☕️ Comment your email address below, and I’ll send a Starbucks gift card to one lucky pitch.

Pitching is an art that—like most creative work—can be hard to articulate. It’s often one of those “I know it when I see it” type things. I’m a visual person, so if you are too, this quick breakdown with emojis, bullet points, and the occasional pop of pink hopefully sears into your brain and hones your pitching craft for the better.

Now let’s take a peek into a Prime Day pitch that had me at “hello.” Or… “hi.”

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💌 The Pitch

Subject: “30%+ Off Prime Big Deal Days - Steamers, Coffee Makers, and Glassware - Home & Lifestyle”

“Hi! If you’re covering October Prime Day deals, I wanted to make sure you have these from three premium home and lifestyle brands — 30% off on Amazon’s Choice and best-sellers! High-res images here.”

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🛠️ The Breakdown

What worked:

• A clear and concise subject line: The subject line provides nearly all the information the writer needs in only 73 characters: the % off, specific tentpole, types of products included, and the product category.

• All the info upfront: Tentpole pitches can cut right to the chase, and the top graf of this pitch does just that. Again, it provides the most important info up front, without any unnecessary language or background noise.

• Assets high up: High-res images are linked in the same line, providing assets by the second sentence, and eliminating the need for a “do you have high-res images?” follow-up email.

• Lists, links + pics: What followed (which I didn’t include in the above example) is a bulleted list of the products. The below format is extremely clear, straightforward, and takes away all potential guesswork.

  • Up to TK% Off at This Brand — brief description of the brand

    • 30% off [Linked Product] – now $98; Amazon Best-Seller

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💡The Takeaway

Good tentpole pitches cut through the bullsh*t and provide the writer with all the most pertinent information within the first few sentences. The formatting and overall structure of the pitch makes it even more palatable. It’s the Apple store of pitches—clean, clear, conscise, and user-friendly.

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💬 Let’s chat: What’s the hardest part about being in PR during Prime Day? Share in the comments!

➡️ Want more? All Pitch, Please content is free during Pitchtober—except for weekly Office Hours, which only paid pitches get access to. That’s the paid pitches-only spot where we go deeper on what’s working (or what’s broken) in PR.

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