It Ain't Easy Being Green—Tips + Musings for My Sustainability PRs
Tips for sustaining what feels unsustainable
This one’s for my sustainable girlies (and guys). The sustainability space is not an easy one to work in, and now feels like the right time to address all you green PRs specifically because for you, the rules are just a little bit different.
You may know that I have a background in sustainability. It’s only recently that I departed from sustainability, basically into its complete antithesis—aka e-commerce—because that was what was paying the billz.
I’ve written sustainability content for Green Matters, Brightly, Newsweek, Reader’s Digest, and reported on the ground at Climate Week for INSIDER since 2017. Sustainability will always be my favorite beat for both personal and ethical reasons. However, as I mentioned, the job opps were getting scarcer and scarcer and one needs to pivot.
Which is why I know firsthand how difficult that space can be.
This week I’m sourcing:
As part of an ongoing series for Real Simple: How to Clean Your CAR, According to a Pro
In this series, a cleaning expert provides their best tips on how to clean a specific item or area (ie. how to clean your car, how to properly clean an oven, how to properly clean a coffee maker) and provides their 3-7 product recommendations to help readers accomplish the cleaning job.
I am NOT looking for reps of cleaning products to suggest why their products should be included. This is a call for cleaning experts only.
Email me if you have a relevant contributions to the above, but PLEASE DO NOT RESPOND DIRECTLY TO THIS EMAIL.
And now, the dreaded paywall —
Sustainability PRs face some unique hurdles, IMHO. Not that some beats are easier than others, but it’s undeniable that in today’s consumer-driven culture (it’s me, hi, i’m the problem it’s me 👋🏼) there’s more of a demand for certain markets.
Even if you’re not exclusively in green PR, there’s plenty to glean from this sustainability discussion, and you can apply a lot of it to your own work…
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