It Ain't Easy Being Green—Tips + Musings for Sustainability PRs

Tips for sustaining what feels unsustainable

This one’s for my sustainable girlies (and guys). The sustainability space is not an easy one to work in, and now feels like the right time to address all you green PRs specifically because for you, the rules are just a little bit different.

You may know that I have a background in sustainability. It’s only recently that I departed from sustainability, basically into its complete antithesis—aka e-commerce—because that was what was paying the billz.

I’ve written sustainability content for Green Matters, Brightly, Newsweek, Reader’s Digest, and reported on the ground at Climate Week for INSIDER since 2017. Sustainability will always be my favorite beat for both personal and ethical reasons. However, as I mentioned, the job opps were getting scarcer and scarcer and one needs to pivot.

Which is why I know firsthand how difficult that space can be.

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And now, the dreaded paywall —

Sustainability PRs face some unique hurdles, IMHO. Not that some beats are easier than others, but it’s undeniable that in today’s consumer-driven culture (it’s me, hi, i’m the problem it’s me 👋🏼) there’s more of a demand for certain markets.

Even if you’re not exclusively in green PR, there’s plenty to glean from this sustainability discussion, and you can apply a lot of it to your own work…