I got a really good pitch the other day. It posed a question in the subject line, and I was immediately interestedâsomewhat invested even. Not only did I genuinely want to know the answer (for my own brain), but I wondered if the angle could translate to a story. So, I opened the pitch.
And thatâs where the interest stopped.
Because the story stopped.
There was no answer to the question. No solution.
If youâve ever taken a writing classâor any composition class where you have to turn in an essayâthen youâve heard of the importance of crafting a beginning, middle, and an end. If youâre a reader, you probably recognize that concept, too. A storyâs beginning has to entice (grab attention at the start), have an arc (the middle), and come to a conclusion (the end). If any of these crucial parts are missing, the story is unfinished.
Spoiler alert: If you write pitches, you are a story teller. Your pitch is your story, and yes, it, too, needs a beginning, middle, and an end. No plot holes, no unanswered cliffhangers.
This week Iâm sourcing
Looking for 2-3 more interior designers (preferably Southern-based) to provide their favorite spring decor picks from Amazon to Southern Living
Email me if you have a relevant contributions to the above, but PLEASE DO NOT RESPOND DIRECTLY TO THIS EMAIL.
And now, the dreaded paywall â
The subject line of your pitch starts the thought. The body of the email has to give its middâŠ
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