Pitch, Please

Pitch, Please

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Do subject lines have to be clever?

Well, do they? 🤨

Steph Osmanski's avatar
Steph Osmanski
Sep 26, 2025
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🗂️Welcome to Pitch, Please: Office Hours, a mini series for paid pitches that’s dedicated to answering one frequently-asked PR-related question in one pint-sized, pithy response.

Personally, I like a clever subject line. Don’t you? I’ve never read something clever before and said, “Damnit, I really hate cleverness.” But subject lines don’t

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